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Unlocking Podcast Growth: Video and Audio
Welcome to Episode 56 of Podcast Tips with Rob Greenlee. If you’re looking to grow your podcast in 2025, you can’t ignore video anymore, but the power of RSS-based audio distribution is just as important.
Today, I explore the short-form to long-form trust-building strategy, the role of video in podcast discoverability, and key tactics for growing both your video and audio audience.
Key Topics Covered in This Episode:
- The Myth of Click-Through Rate (CTR) on Thumbnails – Why focusing only on CTR is good, but can be misleading and how brand consistency and impressions matter more.
- Short-Form to Mid-Form to Long-Form Content Flow – The path that converts casual viewers into engaged long-term listeners.
- Why Video is a Must-Have for Podcast Growth – Discover how video enhances discoverability through YouTube, TikTok, Instagram, and Facebook.
- Short-Form Content (15-60 seconds) – The Hook – Learn how viral Shorts, Reels, and TikTok grab attention and introduce new listeners.
- Mid-Form Content (5-20 minutes) – The Trust Builder – How to establish credibility and turn casual viewers into engaged fans.
- Long-Form Content (45 minutes – 3+ hours) – Deep Engagement and Monetization – Why long-form is where you monetize and create loyal followers.
Audio Podcast Growth Strategies via RSS
- SEO Optimization for Podcast Discovery – Using keywords, show notes, and transcriptions to improve ranking.
- Cross-Promotion and Podcast Directories – Expanding reach through Apple Podcasts, Spotify, and podcast swaps.
- Consistency and Frequency – Why a regular release schedule matters for retention.
- Listener Engagement Strategies – Boosting audience loyalty with Q&A episodes, bonus content, and live call-ins.
2025 Podcast Growth Formula
- Create viral short-form clips (15-60 seconds) to introduce your brand.
- Use mid-form videos (5-20 minutes) to build trust.
- Deliver long-form content (45 minutes – 3+ hours) for deep engagement and monetization.
- Optimize RSS distribution for discoverability and loyalty.
Monetize with sponsors, memberships, and premium content.
Are you using these strategies? Let’s talk about it.
Join the conversation in the Adore Creator Community → https://www.skool.com/adorenetwork
Subscribe for more expert podcasting tips. Don’t miss out on the latest insights to grow and scale your podcast in 2025. Like this video and subscribe to stay ahead of the game.
Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee
Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net
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