Audience Farming to ROA (Return on Attention) – Ep 64

April 25, 2025 ~ Podcast-Tips-with

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In this 64th episode of Live Podcast Tips with Rob Greenlee on April 24th, 2025, we dive deep into the modern strategy of “Audience Farming”—a smarter, data-driven approach to building and nurturing a loyal podcast or online show audience to an Return on Attention (ROA).

Rather than chasing random views or listens, audience farming is about planting content with intention, testing what works, and optimizing based on real engagement data. Rob explores how creators today can use AI tools, attention analytics, and iterative testing to unlock sustainable growth across platforms.

You’ll learn:

-How to use A/B testing for titles, thumbnails, and descriptions to drive higher click-through rates

-Why analyzing attention timelines and listener drop-off points can help you restructure episodes for stronger retention

-The role of metadata and keywords in discovery and how to update them for better algorithmic visibility

-How AI is changing audience personalization, behavior prediction, and content feedback loops

-Why community interaction and engagement channels are the “fertilizer” of long-term audience development

Rob also shares real-world case studies of how one word, color shift, or thumbnail tweak has led to massive growth—and how you can apply those same strategies to your content today.

Whether you’re just starting out or looking to level up your podcast or show’s reach, this episode will help you build smarter, more intentional audience growth systems that evolve with the latest tech and insights.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

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The State of Video Podcasting – Ep 63

April 20, 2025 ~ Podcast-Tips-with

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In Episode 63 of Live Podcast Tips from Thursday, April 17th, 2025, Rob Greenlee dives into “The State of Video Podcasting,” offering essential insights and strategies based on the latest Coleman Insights and Amplify Media survey results presented by Steve Goldstein (Amplifi Media, NYU) and Jay Nachlis (Coleman Insights), sponsored by ESPN.

Watch Full Video and Get Full PDF Deck: https://colemaninsights.com/the-state-of-video-podcasting

Explore the rapid rise of video podcasting, consumer acceptance (85%), and why audio remains fundamental despite growing video trends.

Discover why YouTube dominates with 70% usage among podcast consumers and how social media has overtaken “friends and family” as the primary podcast discovery method.

Rob provides valuable commentary on key findings like the growing smart TV viewership (46%) and smartphone engagement (79%).

Learn about Spotify’s audio-first struggles, creator challenges in adopting video, and Rob’s practical tips to leverage video and short-form content effectively for audience growth.

Join the interactive Q&A session and gain actionable insights for adapting to the evolving video-centric podcast landscape.

Subscribe and stay tuned for more expert podcasting tips!

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

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What Exactly is Open Podcasting – Ep 62

April 12, 2025 ~ Podcast-Tips-with

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What Exactly is Open Podcasting—and Why Does It Matter Now More Than Ever?

Live Podcast Tips with Rob Greenlee – Episode 62

Listen/Watch on demand at: https://AdoreNetwork.com

In this episode, Rob Greenlee explores the meaning and importance of open podcasting—a foundational principle of the podcasting medium since its early days in 2004, when RSS (Really Simple Syndication) enabled the open distribution of podcast content. But with the rise of major platforms like Spotify and YouTube, that openness is now under threat.

What is Open Podcasting?
Open podcasting is built on RSS, allowing creators to publish their content without gatekeepers. It gives creators full ownership and control over their podcast infrastructure, and listeners can use any app to access episodes.

Examples: Hosting your podcast with Libsyn, Buzzsprout, Blubrry, Spreaker, or Captivate; running a self-hosted WordPress site using Podpress or other plugins to create your own RSS feed.

Why It’s Under Threat
Closed platforms like Spotify and YouTube push for direct uploads and media caching, reducing the visibility and importance of RSS. These systems take control over distribution and monetization, locking creators into proprietary ecosystems.

Why It Still Matters
Open podcasting protects creative independence and free speech. It allows creators to reach broader audiences and maintain monetization control.

Examples: “No Agenda” thrives on listener support in the open ecosystem. Value-for-Value models used by apps like Fountain and Podverse empower creators directly.

How to Stay Open
Choose open RSS hosting platforms. Avoid exclusive platform deals unless they offer clear, long-term benefits. Distributed through directories like Apple Podcasts and Podcast Index. Adopt Podcasting 2.0 features such as chapters, transcripts, and listener donations.

Join the mission to keep podcasting open and independent.
Visit the Adore Creator Network Community: https://www.skool.com/adorenetwork/about

#OpenPodcasting #Podcasting2_0 #PodcastTips #RobGreenlee #AdoreNetwork #PodcastIndex #FreedomToCreate

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Thriving as a Creator in an AI and Video World – Ep 61

April 8, 2025 ~ Podcast-Tips-with

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In this episode 61 of Live Podcast Tips with Rob Greenlee from April 3rd, 2025 at 7pm EST / 4pm PST, Rob dives into how creators can thrive in today’s rapidly evolving AI-driven and video media landscape.

Join Rob as he explores:

-The role of AI in content creation, scripting, editing, and workflow
-Why video seems to be becoming a must-have for growth and discoverability
-How to build a loyal audience as independent creators in a Big Platform-dominated world
-Balancing AI automation with authenticity to maintain trust and connection
-Monetization strategies for modern creators

Whether you’re just starting out or looking to stay ahead, this episode offers insight and practical tips to help you adapt and grow as a creator.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch and Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this?
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Join the Adore Creator Community for more support and resources: https://www.skool.com/adorenetwork

Podcast Market Chaos and Confusion – Ep 60

March 31, 2025 ~ Podcast-Tips-with

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Tonight’s topic: Podcast Market Chaos and Confusion

Welcome to Live Podcast Tips with Rob Greenlee, Episode 60, from Friday, March 28th, 2025.

The podcasting world is facing unprecedented upheaval as industry giants YouTube and Spotify accelerate their dive into video podcasting. Creators, service providers, and listeners alike are navigating through rapidly changing formats, platforms, and audience expectations, leading to confusion and disruption across the market.

In this timely episode, Rob Greenlee breaks down the complexities and challenges reshaping the podcasting landscape. He begins by exploring why video podcasting is creating chaos, especially within the SaaS services market designed for podcasters and creators. Rob analyzes how YouTube’s aggressive push into video is altering audience expectations and redefining creator priorities.

He addresses the critical question: Are traditional podcasts being sidelined by the demand for video?

Next, Rob confronts the confusion among creators and audiences alike. Many creators feel compelled to pivot to video, fearing they’ll be left behind. Others passionately advocate for audio-only podcasts despite emerging research showing audiences increasingly prefer both audio and video content. Rob explores these mixed signals and shares insights on recent findings, highlighting the surprising surge in podcast consumption among the 55+ male demographic.

Rob also tackles the “Monetization Madness” triggered by video podcasting. He delves into the complexities video integration introduces to advertising and revenue streams, revealing the hidden costs and technical challenges many creators overlook. Are podcasters genuinely prepared for the additional expenses and complexities involved in adopting video and new monetization strategies?

Finally, Rob discusses the profound implications of video podcasting on traditional RSS-based audio distribution. He examines how direct uploads, caching, and platform-specific changes threaten the longevity of traditional podcasts. Offering practical advice, Rob provides strategic recommendations for creators to safeguard their content and adapt effectively to these disruptive changes.

Join Rob Greenlee for clarity amid the chaos, equipping you to confidently navigate the evolving podcast landscape.

#Podcasting, #VideoPodcast, #AudioPodcast, #PodcastTips, #PodcastIndustry, #YouTubePodcast, #SpotifyPodcast, #ContentCreation, #PodcastMarketing, #CreatorEconomy, #DigitalMedia, #RSSFeed, #PodcastMonetization, #Streaming, #PodcastChaos, #PodcastStrategy, #NewMedia, #RobGreenlee.

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Catch past episodes and connect at LinkedIn.com/in/robgreenlee and AdoreNetwork.com.

Streaming Podcasts is the Future? – Ep 59

March 23, 2025 ~ Podcast-Tips-with

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Tonight’s topic: The Future of RSS if it Supports HLS Streaming Delivery vs. Downloaded Media Files to Big/Small Listening and Viewing Platforms.

Welcome to Live Podcast Tips with Rob Greenlee, Episode 59, airing live tonight, Thursday, March 20th, 2025, at 7pm EST/4pm PST. I’m Rob Greenlee, your host, diving into the future of podcasting with decades of industry insight (LinkedIn.com/in/robgreenlee).

We start with RSS today, the backbone of podcasting. This open standard pushes static MP3s or MP4s to listeners across apps, but it’s limited—no real-time streaming, just downloads. In a streaming-dominated world, RSS feels dated.

How do you see it holding up? Next, enter HLS (HTTP Live Streaming), a game-changer. Unlike downloads, HLS streams media in chunks, adapting quality to bandwidth—think live podcasts with lower latency and interactivity. Could this evolve RSS into a rival for live radio or TV?

Downloading means full files stored offline, fixed bitrate, reliable but rigid. HLS offers real-time chunks—AAC audio or H.264 video—dynamic and storage-light, but needs internet. Downloading prioritizes ownership; HLS, adaptability.

Big platforms like Spotify, Apple, and YouTube dominate with proprietary systems, sidelining RSS. HLS in RSS could counter this, empowering independent creators (like those at AdoreNetwork.com) to bypass walled gardens and connect directly with listeners. Will platforms adopt it, or cling to control?

With years in podcasting, I see a tipping point coming – HLS in RSS could keep creators competitive, fostering an open, adaptive ecosystem.

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this?
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Catch past episodes and connect at LinkedIn.com/in/robgreenlee and AdoreNetwork.com.

#PodcastTips #RSSFuture #HLSStreaming #PodcastInnovation #CreatorControl #BigPlatforms #OpenStandards #Podcasting2025 #TechForward #RobGreenlee

What is a Podcast Now? – Ep 58

March 14, 2025 ~ Podcast-Tips-with

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Tonight, I am diving deep into the big question that has creators, listeners, and platforms asking: “What is a podcast anymore?”

2017 Podcast Hall of Famer Rob Greenlee was LIVE on, March 13, 2025, at 7:00 PM EST/4pm PST, for a new episode of Live Podcast Tips Show.

“Podcasting once had a clear definition—primarily audio, video, and PDFs delivered through RSS feeds to podcatchers and mp3 players like iPods and Zunes.

However, around 2010, a strategic pivot towards audio-only content inadvertently ceded the rapidly growing video podcast space (30% of the market) to YouTube.”

The Old Definition of a Podcast:

-Primarily audio shows delivered via RSS feeds, with significant early adoption of video podcasts.

-Deeply rooted in independent podcaster communities, originating from commercial and public radio.

-Slow commercialization, largely through host-read ads.

-Distribution initially targeted portable mp3 players and early podcast-specific devices.

The Shift Happening Now:

-YouTube’s dominance as the largest “podcast” platform, driven by video-first content creators.

-Spotify’s strategic shift to embrace video podcasts, blending audio and visual media.

-Expansion of podcast monetization into diverse revenue streams, including live tours, merchandise, newsletters, and social media integrations.

-Decline of radio-rooted personalities in favor of digital-native creators who bypass traditional media.

Perspectives on the Question:

-Podcasting is defined as a multi-channel storytelling medium by creators.

-Alternative terminologies are gaining popularity, such as “VODcast”, “Netcast”, “simulcast” and “video,” reflecting the evolving medium.

-Creating content that is compelling whether experienced through audio or video.

-Community-building and audience engagement as foundational components.

“Rob’s personal reflection on the ongoing evolution: “I’ve been at this forever, and even I’m rethinking it.”

Why This Matters:

-How defining podcasts impacts revenues and distribution across streaming platforms, events, and merchandise.

-The significant financial implications of labeling content as audio or video, especially regarding influencer marketing ($9B market) versus traditional audio podcast advertising ($2B market).

Connect with Rob Greenlee:
Adore Podcast Network: https://adorenetwork.com
Adore Creator Community: https://skool.com/adorenetwork
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511

Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908

Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this?
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2025 Online Media Revolution is Here – Ep 57

March 7, 2025March 7, 2025 ~ Podcast-Tips-with

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Welcome to the Replay of Live Podcast Tips with Rob Greenlee of AdoreNetwork.com! From Thursday, March 6, 2025, 7 PM EST, and we’re diving into the seismic shift shaking up podcasting in “Wake Up, Podcasters: The 2025 Media Revolution is Here! Big platforms like Spotify, YouTube, and Apple are tightening their grip, video is rewriting the rules, and AI—yes, artificial intelligence—might just out-podcast us all. This is your wake-up call: the game is changing fast, and we’re here to help you survive and thrive.

The podcasting landscape isn’t the Wild West anymore. Platforms are consolidating power, scooping up creators, audiences, and ad dollars, while legacy media crumbles. Audio-only growth is flatlining, and big shows are dominating the cash flow. Meanwhile, video is crashing the party with deeper metrics and bigger revenue—though Spotify’s push for video is stirring up trouble for RSS-based audio. Their caching strategy is disrupting dynamic ad insertion, leaving audio revenue flat while video hogs the spotlight. Is RSS on borrowed time? Not yet, but the old podcast highway is getting a flashy new offramp.

So, what’s the play? Podcasting is going pro. Video is in, hosting is cheap, and platforms are offering revenue shares—but audiences demand polish, and the days of “just hit record” are gone. Too many podcasters have podfaded, burned out by the grind and lack of instant payoff. Starting a show in 2025 takes skills, strategy, and a plan to scale—or you’re toast. Stick with us weekly to mine the gold still out there.

And then there’s the wild card: AI. Artificial intelligence—and soon, superintelligent ASI agents—could script, record, edit, publish, and market your podcast before breakfast. Media creation is about to flip upside down. Will AI out-podcast us, or become our secret weapon for pro-level content on the cheap? The choice is yours: team up with the machines or get left behind.

Podcasting in 2025 isn’t dead—it’s evolving. Video is rising, platforms are flexing, and AI is rewriting the script. Whether you’re starting fresh or growing your show, now’s the time to adapt, professionalize, and dream big. Drop your thoughts in the comments, hit subscribe, and join us next week for more Podcast Tips. Keep creating—the revolution won’t wait!

00:00 Introduction and Overview
00:08 The Media Revolution and Big Platforms
01:20 The Role of YouTube and Spotify
02:28 The Evolution of Podcasting
10:51 Challenges for Small Creators
12:45 The Shift to Video and Its Implications
19:10 Spotify’s Strategy and Its Impact
31:29 Monetization and Revenue Challenges
35:38 Content Moderation and Platform Control
36:33 The Future of RSS and Centralized Distribution
36:53 API-Based Submissions and Content Creation
38:06 The Role of AI in Content Creation
38:47 The Rise of Professional Podcasting
44:09 Challenges and Opportunities for New Podcasters
49:27 Launching a New Audio Podcasting Network
51:48 Q&A and Audience Interaction
01:03:13 Final Thoughts and Contact Information

#PodcastTips #Podcasting2025 #MediaRevolution #AIPodcasting #VideoPodcasts #RobGreenlee

Podcast Tips, Podcasting 2025, Media Revolution, AI Podcasting, Video Podcasts, Rob Greenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511

Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908

Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

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Unlocking Podcast Growth – Ep 56

February 23, 2025February 23, 2025 ~ Podcast-Tips-with

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Unlocking Podcast Growth: Video and Audio
Welcome to Episode 56 of Podcast Tips with Rob Greenlee. If you’re looking to grow your podcast in 2025, you can’t ignore video anymore, but the power of RSS-based audio distribution is just as important.

Today, I explore the short-form to long-form trust-building strategy, the role of video in podcast discoverability, and key tactics for growing both your video and audio audience.

Key Topics Covered in This Episode:

The Myth of Click-Through Rate (CTR) on Thumbnails – Why focusing only on CTR is good, but can be misleading and how brand consistency and impressions matter more.
Short-Form to Mid-Form to Long-Form Content Flow – The path that converts casual viewers into engaged long-term listeners.
Why Video is a Must-Have for Podcast Growth – Discover how video enhances discoverability through YouTube, TikTok, Instagram, and Facebook.
Short-Form Content (15-60 seconds) – The Hook – Learn how viral Shorts, Reels, and TikTok grab attention and introduce new listeners.
Mid-Form Content (5-20 minutes) – The Trust Builder – How to establish credibility and turn casual viewers into engaged fans.
Long-Form Content (45 minutes – 3+ hours) – Deep Engagement and Monetization – Why long-form is where you monetize and create loyal followers.

Audio Podcast Growth Strategies via RSS

SEO Optimization for Podcast Discovery – Using keywords, show notes, and transcriptions to improve ranking.
Cross-Promotion and Podcast Directories – Expanding reach through Apple Podcasts, Spotify, and podcast swaps.
Consistency and Frequency – Why a regular release schedule matters for retention.
Listener Engagement Strategies – Boosting audience loyalty with Q&A episodes, bonus content, and live call-ins.

2025 Podcast Growth Formula

Create viral short-form clips (15-60 seconds) to introduce your brand.
Use mid-form videos (5-20 minutes) to build trust.
Deliver long-form content (45 minutes – 3+ hours) for deep engagement and monetization.
Optimize RSS distribution for discoverability and loyalty.

Monetize with sponsors, memberships, and premium content.

Are you using these strategies? Let’s talk about it.

Join the conversation in the Adore Creator Community → https://www.skool.com/adorenetwork

Subscribe for more expert podcasting tips. Don’t miss out on the latest insights to grow and scale your podcast in 2025. Like this video and subscribe to stay ahead of the game.

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#PodcastGrowth #PodcastTips #VideoPodcasting #ContentStrategy #ShortFormContent #YouTubeGrowth #PodcastMarketing

Building a Personal Brand That Connects – Ep 55

February 15, 2025 ~ Podcast-Tips-with

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Building a Personal Brand That Connects: The Next Steps in Your Audio & Video Show Starter System

Ready to take your podcast or video show to the next level? We go beyond just starting fast in Episode 55 of Podcast Tips with Rob Greenlee, which streamed live on February 13, 2025.

Today, we will explore how to build a personal brand that truly connects with and attracts a loyal audience—the key to standing out in the crowded world of content creation.

Your brand isn’t just your name or logo—your unique voice, story, and ability to create authentic connections with your audience. Whether launching a podcast, a YouTube show, or both, this episode will give you the step-by-step system to position yourself as a recognized and trusted creator in your niche.

What You’ll Learn in This Episode:
• Why your personal brand is your greatest asset in podcasting and video content
• How to define your brand identity so your audience instantly knows what you stand for
• The three core pillars of a strong personal brand that builds trust and authority
• Developing your on-air persona to create deep audience engagement
• Crafting a consistent brand experience across your podcast, video, and social media
• How to use shareable content, guest appearances, and community engagement to grow fast
• Real-world examples and action steps to help you build your brand with confidence
• Want to get noticed? You’ll learn how to craft an authentic voice and format that makes people want to follow you.
• Struggling with audience growth? We’ll cover practical steps to build authority, attract listeners, and keep them engaged over time.
• Wondering how to stand out? You’ll hear how other podcasters and video creators leverage their personal brand to make a lasting impact.

Join the Adore Creator Community on Skool, where I share insights and strategies and direct one-on-one support for creators like you. https://www.skool.com/adore-network-community-3786/about

Rob Greenlee, a 2017 Podcast Hall of Famer and 20-year podcasting veteran shares his unique perspective and offers practical solutions to make podcasting easier and more effective in 2025 and Beyond.

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