Why Podcasting is Hard NOW – Ep 53

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Episode 53: Why Podcasting is Hard NOW?

Join Rob Greenlee in this eye-opening episode 53 of Live Podcast Tips with Rob Greenlee from January 23, 2025 as he breaks down why podcasting has become more challenging for creators in today’s media landscape. 

From crafting compelling content to navigating the maze of distribution, format choices, and monetization options, Rob dives deep into the complexities of modern podcasting. 

Whether you’re working on long-form interviews, short-form storytelling, audio-only content, or integrating video, this episode will provide actionable insights and candid advice for overcoming the hurdles facing media creators.

Topics Covered:
– The creative and technical challenges of podcasting today.
– Why distribution is more fragmented than ever.
– How format choices impact your workflow and audience engagement.
– Monetization struggles in a saturated market.
– Balancing time and effort between long-form and short-form, video and audio.
– Why new and existing podcasters are struggling to grow against the rise of large, established shows.

00:00 Introduction and Welcome
01:01 The Changing Landscape of Podcasting
05:24 The Creative Challenge
23:59 Distribution Complexities
29:22 Audience Engagement and Analytics
30:58 The Future of Podcasting
33:46 The Format Dilemma
35:53 Listener’s Perspective and Final Thoughts
39:44 Introduction to Short Form Content
40:25 The Power of Short Form Content
41:03 Building an Audience
42:21 The Importance of Video
44:12 Choosing Your Format
45:37 Monetization Struggles
47:41 Balancing Quality and Monetization
48:55 The Time Commitment
51:26 Evolution of Podcasting
56:13 Engaging with the Audience
01:08:01 Final Thoughts and Wrap-Up

Rob Greenlee shares his unique perspective as a podcasting veteran and offers practical solutions to make podcasting easier and more effective in 2025. 

Tune in LIVE: Thursday, January 23, 2025, at 7 PM EST / 4 PM PST.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Want to Become a Master Video Storyteller – Ep 52

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In today’s Podcast Tips with Rob Greenlee – Episode 52, we’re diving into the art of storytelling—but with a refreshing twist. What happens when you ditch the visuals and focus entirely on your words? That’s precisely what we’ll explore as we uncover how going back to storytelling basics can help you connect with your audience on a deeper level.

Many creators risk putting style over substance in an era dominated by flashy graphics and attention-grabbing visuals. Imagine crafting your narrative without a camera, fancy graphics, or slideshow. What’s left is your most valuable storytelling tool—your words. How do you turn them into a compelling narrative that resonates? We’ll strip everything back and show you how to refine your storytelling skills.

Without visuals to rely on, every sentence becomes sharper and every idea more purposeful. Words alone can evoke emotions, create vivid imagery in your audience’s minds, and build a narrative arc that lingers long after your story ends. Going back to basics forces you to focus on clarity and purpose—key ingredients in storytelling mastery.

True storytelling is about more than entertaining; it’s about connection. And connection comes from authenticity and vulnerability. By stripping away visuals, you’re left with your voice, your face, and your words—pure and human. This vulnerability resonates with your audience and helps them relate to you more deeply.

Let’s be clear: we’re not anti-video. Video is an incredible medium, but too many creators get lost in style and lose sight of the story’s substance. A polished video means nothing if your story lacks authenticity.

Here’s an exercise to elevate your storytelling: For your next podcast, video, or social post, focus entirely on your words. Write with intention. Build a narrative that paints vivid images, evokes emotions, and draws your audience in.

No matter the medium—text, video, or images—the heart of storytelling lies in making your audience feel something. What do you want them to take away? Please focus on the essence of your story, and your audience will remember it.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

#PodcastTips #Storytelling #ContentCreation #Podcasting #RobGreenlee #VideoStorytelling

Making Money: Podcasters Need to Beware – Ep 51

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In Episode 51 of Podcast Tips with Rob Greenlee, the first episode of 2025, we explore the growing trend of prioritizing money as the primary motivation for podcasting and why this mindset could be dangerous. While monetization is essential, making it the primary focus often leads to creative burnout, fragmented workflows, and a loss of authentic connection with audiences.

Rob dives into the realities of podcast monetization, the challenges of securing sponsors, and why podcasting growth is stalling in terms of new shows. He also shares actionable strategies for balancing passion and profit, emphasizing the importance of building community, storytelling, and owning your audience relationships.

Key Topics:

-The risks of money-first podcasting
-Why fewer new podcasts are launching
-How to balance creative passion with financial goals
-The value of owning your audience relationship

Join the conversation and discover how to make podcasting sustainable and meaningful in the long term.

New episodes every week. Don’t forget to like, subscribe, and hit the notification bell for updates!

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

#Podcasting #PodcastTips #ContentCreation #Monetization #RobGreenlee

Spotify Video: Podcasters Need to Beware – Ep 50

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In this milestone 50th episode aired Live on December 26th, 2024, Podcast Tips with Rob Greenlee delves deep into the evolving podcasting landscape.

The episode focuses on Spotify’s strategic shift toward video content and its implications for podcasters. As the platform prioritizes video over traditional RSS audio feeds, creators face critical decisions regarding distribution, monetization, and audience engagement.

Rob unpacks Spotify’s tactics, such as encouraging direct video uploads that override RSS-distributed audio, and compares them with YouTube’s similar strategies. He explores the challenges this creates, including fractured metrics, disrupted workflows, and the potential loss of centralized control over podcast monetization and analytics.

This episode is a must-listen for podcasters navigating the complexities of today’s content platforms. Rob shares actionable insights on balancing audio and video strategies, maintaining creative autonomy, and avoiding pitfalls in this rapidly changing environment.

Key Takeaways:

-The risks of Spotify’s video-first approach for traditional podcasters.
How do you assess whether video is the right path for your podcast?
Strategies for retaining control over distribution, metrics, and monetization.
-Why owning your audience relationship is more critical than ever.

Stay informed and equipped to make the right moves in your podcasting journey!

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

#PodcastTips #RobGreenlee #SpotifyVideo #ContentCreation

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

KNOWING YOUR WORTH as Creator Podcaster – Ep 49

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In episode 49 of Podcast Tips with Rob Greenlee from the Live December 13th, 2024, episode, we tackle one of the most critical yet overlooked aspects of being a content creator: KNOWING YOUR WORTH.

It’s easy to undervalue yourself in the fast-paced, competitive world of podcasting and video creation. From self-doubt to unclear goals, the struggles are real—but so is the power of understanding your value.

We’ll explore the emotional, financial, and practical steps you can take to build self-confidence, align with your core values, and unlock your potential as a podcast host or video creator.

Here’s What We’ll Cover:

Building Self-Worth as a Creator
-Why self-doubt and imposter syndrome can hold you back—and how to break free.
-Rob’s journey from struggling with self-worth in his early radio and podcasting career to building confidence and clarity.
-Understanding and aligning with your core values can transform content creation, collaborations, and audience engagement.

Anchor Yourself in Core Values
-Could you define the values that guide your podcasting purpose?
-How staying true to your values attracts loyal listeners and the right partnerships.
-Example: Turning down sponsorships that don’t align with your mission.
-Actionable Tip: Write down your top 3 values and incorporate them into your podcasting strategy.

Say “Yes” Strategically and “No” Confidently
-Find the balance between being open to opportunities and protecting your time.
-Say “yes” to collaborations that align with your goals and “no” to content that doesn’t add value.
-The “No Rain, No Rainbow” effect: Growth often comes with temporary discomfort.
-Practical Tip: Use a “value filter” for decision-making (e.g., Does this align with my goals? Does it feel authentic?).

The “Loose Change” Principle
-Understand and track your undervalued resources:
-Time: How many hours do you spend on your podcast each week?
-Energy: Avoid burnout by knowing your limits.
-Money: Budget effectively for tools, ads, and professional support.
-Actionable Tip: Set weekly time, energy, and budget management goals.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

#PodcastTips #KnowYourWorth #PodcastingJourney #ContentCreation

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Top 3: Show Outlines for Success – Ep 48

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A replay of a live episode from Dec 5th, 2024, at 7 PM EST / 4 PM PST. On Podcast Tips with Rob Greenlee in Episode 48.

Hall of Fame podcaster Rob Greenlee dives into the Top 3 show format outlines that can transform your next podcast or YouTube episode into an engaging masterpiece!  Whether you’re just starting or looking to refine your content, this episode is packed with actionable strategies to make every episode shine.

What You’ll Learn:

A Proven Episode Flow: How to open strong, maintain interest, and end on a high note.

Engagement-Centric Planning: Tips for structuring shows that hook your audience and keep them coming back.

Creative Narrative Designs: How to effectively outline shows to balance storytelling, education, and entertainment.

Get insider tips and tricks for live and recorded formats, ensuring you deliver value and captivate your audience every time.

Bring your questions and ideas—Rob will answer them live during the show. Don’t miss this opportunity to level up your podcasting and video production game!

Subscribe and hit the notification bell to stay updated on future episodes of Podcast Tips with Rob Greenlee!

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511

Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908

Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt

Show Website: https://podcasttips.blubrry.net

#PodcastTips #YouTubeTips #PodcastOutlines #ContentCreation #LiveShow

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Emotion Drives Growth – Ep 47

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Emotion in Video and Audio Drives Growth

In Episode 47 of Podcast Tips with Rob Greenlee, which aired LIVE at 7 pm EST / 4 pm PST on November 21st, 2024, we discussed the critical balance between authenticity and the allure and popularity of trending topics.

Whether you’re a seasoned podcaster or just starting, this episode offers actionable insights to help you navigate controversy, trends, and truth with finesse.

What We’ll Cover:

Power of Visual Communications: Make deeper connections with audiences and layer that in with audio to have remarkable growth dynamic potential—though it does not always work if the quality of the audio/video, personality, and visual attributes of the host don’t meet the very high expectations these days.

The Popularity of Trending Controversies: Discover why trending topics, especially controversial ones, spike engagement and visibility—and why they might not be a sustainable growth strategy.

Authenticity and Quality as a Competitive Advantage: Learn from top podcasters like Joe Rogan, Marc Maron, and Tim Ferriss how staying true to your voice can build trust and deepen audience connections, even when covering hot-button issues.

The Risks of Trend-Driven Controversies: Explore the potential downsides of chasing trends, from eroding trust to creative burnout.

Balancing Authenticity with Trends: Practical strategies to embrace current topics while maintaining your core values, offering unique perspectives, and prioritizing depth over sensationalism.

Takeaways You’ll Love:
How to choose trends that align with your message.
Diving deep into controversial issues.
Using authenticity as a long-term strategy for trust and engagement.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

#PodcastTips #PodcastGrowth #Podcast #Emotions #RobGreenlee #LivePodcastTipsShow #Video

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Top 5 Tips: Value in Podcast Guest Appearances – Ep 46

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Top 5 Tips: Credibility & Value in Podcast Guest Appearances – Ep 46

Here is the audio and video replay of the Live Podcast Tips Show with Rob Greenlee’s show/podcast on Thursday, Nov 7th, at 7 pm EST / 4 pm PST. Learn how to take your podcast’s guest appearances to the next level.

Does having thoughtful, credible guest appearances add value to your podcast?

-We discuss making guest spots meaningful for hosts, guests, and audiences.
-This episode covers the impact of guest appearances on podcast credibility, strategies for selecting high-value guests, and techniques for keeping the conversation authentic and engaging.

Whether you’re a host or an aspiring guest, you’ll learn:

-The importance of balancing credibility and authenticity in guest appearances.
-Practical steps for choosing guests who align with your podcast’s mission.
-Tips for creating a value exchange that benefits everyone involved.
-How to handle diverse viewpoints and maintain trust with your audience.
-Actionable advice for hosts and guests on adding value to every episode.

Credibility and Value in Guest Appearances

This in-depth episode explores the complex dynamics of guest appearances on podcasts. Rob covers the “credibility effect,” where he discusses how selecting and introducing guests shapes the perceived trustworthiness of both the guest and the host. He also touches on strategies to evaluate guests’ credibility and expertise to ensure alignment with the show’s values.

Key areas include:

Choosing the Right Guest: Rob evaluates a guest’s credentials and background, considering potential risks like unintended endorsements and alignment with the podcast’s goals. He highlights techniques like pre-interviews, where hosts can assess chemistry and knowledge without giving away too much of the conversation.

Creating Value for All Parties: Rob emphasizes the mutual benefits for hosts, guests, and audiences. He explains how hosts can use their platforms to showcase guests without compromising their authority, allowing for both educational and entertainment value. He also references Joe Rogan as an example of a host who balances his deep knowledge with effective guest interactions.

Managing Guest Dynamics and Authenticity: Rob discusses balancing professionalism, personal connection, and navigating controversial topics. He advises avoiding “softball” questions to maintain a genuine, engaging conversation that adds value for listeners.

Mentioning Podcast Booking Services: Rob reviews popular guest booking services, including PodBooker, PodMatch, Interview Connections, and PodChaser Connect. He shares his experience with Interview Connections and offers insight into the benefits and challenges of using these platforms for exposure and guest sourcing.

The Role of the Host: Finally, Rob delves into the host’s role in framing the guest’s appearance, including introducing guests in a way that builds their credibility and keeps the show on track. He underscores the importance of active listening and maintaining control over the conversation.

Join Rob for practical, insightful tips on maximizing the value of guest appearances, managing audience expectations, and fostering meaningful conversations on your podcast.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

#PodcastTips #PodcastGuesting #Podcast #PodcastMarketing #RobGreenlee #LivePodcastTipsShow #Guests

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

How To Boost Success with Great Podcast Art – Ep 45

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Live Podcast Tips Show with Rob Greenlee Episode – Ep 45

TOPIC: How To Boost Success with Great Podcast/Show Art

Recorded Live: Friday, Nov 1st, 2024, 7 pm EST / 4 pm PST

In this episode, we explore one of podcast promotion’s most crucial yet often overlooked aspects: podcast / show graphic art.

Before anyone presses play, your visual brand and cover art are the first things potential listeners see—it’s your podcast’s first impression! We’ll discuss how to create influential cover art that looks great and tells the story of your podcast, helping you stand out in a crowded market.

Topics Covered:

-Importance of Cover Art: First impressions and the role of art in attracting listeners.
-Title, Style, Colors, and Fonts: Tips for each element to enhance readability, emotional impact, and discoverability.
-Design Do’s and Don’ts: What should you include and avoid to make your cover art platform-ready and visually impactful?
-Learn the essentials for creating cover art that promotes your podcast and sets the tone for your show!

Connect with Rob Greenlee:
Website: https://robgreenlee.com
Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

#PodcastTips #PodcastPromotion #CoverArt #PodcastMarketing #RobGreenlee #LivePodcastTipsShow

 

Crafting Your Story: Keys to Engaging Podcast Shows – Ep 44

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Crafting Your Story: Keys to Engaging Podcast Shows

This was a Live Podcast Tips Show Stream Event from Thursday, Oct 23rd, 7 pm EST / 4 pm PST.

In this episode, we tackle one of the biggest questions in podcasting:

What makes a podcast genuinely engaging? Is it the microphone, editing software, or hosting platform? Those tools are essential but don’t hold a candle to the real key—storytelling. We’ll dive into the art of storytelling in podcasts.

You’ll learn how to:

– Create an emotional connection with your listeners.
– Structure your episodes with a clear beginning, middle, and end.
– Use tension and intrigue to keep your audience engaged.
– Craft compelling interviews that resonate with your audience.
– Reflect on your storytelling approach to continuously improve.
– Whether you’re just starting or are an experienced podcaster looking to enhance your narrative skills, this episode will provide actionable tips for creating stories that captivate and connect.

Tune in live and learn the craft behind engaging podcasts that people return to!

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Show Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184.