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Tonight’s topic: Podcast Market Chaos and Confusion

Welcome to Live Podcast Tips with Rob Greenlee, Episode 60, from Friday, March 28th, 2025.

The podcasting world is facing unprecedented upheaval as industry giants YouTube and Spotify accelerate their dive into video podcasting. Creators, service providers, and listeners alike are navigating through rapidly changing formats, platforms, and audience expectations, leading to confusion and disruption across the market.

In this timely episode, Rob Greenlee breaks down the complexities and challenges reshaping the podcasting landscape. He begins by exploring why video podcasting is creating chaos, especially within the SaaS services market designed for podcasters and creators. Rob analyzes how YouTube’s aggressive push into video is altering audience expectations and redefining creator priorities. 

He addresses the critical question: Are traditional podcasts being sidelined by the demand for video?

Next, Rob confronts the confusion among creators and audiences alike. Many creators feel compelled to pivot to video, fearing they’ll be left behind. Others passionately advocate for audio-only podcasts despite emerging research showing audiences increasingly prefer both audio and video content. Rob explores these mixed signals and shares insights on recent findings, highlighting the surprising surge in podcast consumption among the 55+ male demographic.

Rob also tackles the “Monetization Madness” triggered by video podcasting. He delves into the complexities video integration introduces to advertising and revenue streams, revealing the hidden costs and technical challenges many creators overlook. Are podcasters genuinely prepared for the additional expenses and complexities involved in adopting video and new monetization strategies?

Finally, Rob discusses the profound implications of video podcasting on traditional RSS-based audio distribution. He examines how direct uploads, caching, and platform-specific changes threaten the longevity of traditional podcasts. Offering practical advice, Rob provides strategic recommendations for creators to safeguard their content and adapt effectively to these disruptive changes.

Join Rob Greenlee for clarity amid the chaos, equipping you to confidently navigate the evolving podcast landscape.

#Podcasting, #VideoPodcast, #AudioPodcast, #PodcastTips, #PodcastIndustry, #YouTubePodcast, #SpotifyPodcast, #ContentCreation, #PodcastMarketing, #CreatorEconomy, #DigitalMedia, #RSSFeed, #PodcastMonetization, #Streaming, #PodcastChaos, #PodcastStrategy, #NewMedia, #RobGreenlee. 

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this?
Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Catch past episodes and connect at LinkedIn.com/in/robgreenlee and AdoreNetwork.com.

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Tonight, I am diving deep into the big question that has creators, listeners, and platforms asking: “What is a podcast anymore?”

2017 Podcast Hall of Famer Rob Greenlee was LIVE on, March 13, 2025, at 7:00 PM EST/4pm PST, for a new episode of Live Podcast Tips Show.

“Podcasting once had a clear definition—primarily audio, video, and PDFs delivered through RSS feeds to podcatchers and mp3 players like iPods and Zunes.

However, around 2010, a strategic pivot towards audio-only content inadvertently ceded the rapidly growing video podcast space (30% of the market) to YouTube.”

The Old Definition of a Podcast:

-Primarily audio shows delivered via RSS feeds, with significant early adoption of video podcasts.

-Deeply rooted in independent podcaster communities, originating from commercial and public radio.

-Slow commercialization, largely through host-read ads.

-Distribution initially targeted portable mp3 players and early podcast-specific devices.

The Shift Happening Now:

-YouTube’s dominance as the largest “podcast” platform, driven by video-first content creators.

-Spotify’s strategic shift to embrace video podcasts, blending audio and visual media.

-Expansion of podcast monetization into diverse revenue streams, including live tours, merchandise, newsletters, and social media integrations.

-Decline of radio-rooted personalities in favor of digital-native creators who bypass traditional media.

Perspectives on the Question:

-Podcasting is defined as a multi-channel storytelling medium by creators.

-Alternative terminologies are gaining popularity, such as “VODcast”, “Netcast”, “simulcast” and “video,” reflecting the evolving medium.

-Creating content that is compelling whether experienced through audio or video.

-Community-building and audience engagement as foundational components.

“Rob’s personal reflection on the ongoing evolution: “I’ve been at this forever, and even I’m rethinking it.”

Why This Matters:

-How defining podcasts impacts revenues and distribution across streaming platforms, events, and merchandise.

-The significant financial implications of labeling content as audio or video, especially regarding influencer marketing ($9B market) versus traditional audio podcast advertising ($2B market).

Connect with Rob Greenlee:
Adore Podcast Network: https://adorenetwork.com
Adore Creator Community: https://skool.com/adorenetwork
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511

Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908

Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this?
Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

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Building a Personal Brand That Connects: The Next Steps in Your Audio & Video Show Starter System

Ready to take your podcast or video show to the next level? We go beyond just starting fast in Episode 55 of Podcast Tips with Rob Greenlee, which streamed live on February 13, 2025.

Today, we will explore how to build a personal brand that truly connects with and attracts a loyal audience—the key to standing out in the crowded world of content creation.

Your brand isn’t just your name or logo—your unique voice, story, and ability to create authentic connections with your audience. Whether launching a podcast, a YouTube show, or both, this episode will give you the step-by-step system to position yourself as a recognized and trusted creator in your niche.

What You’ll Learn in This Episode:
• Why your personal brand is your greatest asset in podcasting and video content
• How to define your brand identity so your audience instantly knows what you stand for
• The three core pillars of a strong personal brand that builds trust and authority
• Developing your on-air persona to create deep audience engagement
• Crafting a consistent brand experience across your podcast, video, and social media
• How to use shareable content, guest appearances, and community engagement to grow fast
• Real-world examples and action steps to help you build your brand with confidence
• Want to get noticed? You’ll learn how to craft an authentic voice and format that makes people want to follow you.
• Struggling with audience growth? We’ll cover practical steps to build authority, attract listeners, and keep them engaged over time.
• Wondering how to stand out? You’ll hear how other podcasters and video creators leverage their personal brand to make a lasting impact.

Join the Adore Creator Community on Skool, where I share insights and strategies and direct one-on-one support for creators like you. https://www.skool.com/adore-network-community-3786/about

Rob Greenlee, a 2017 Podcast Hall of Famer and 20-year podcasting veteran shares his unique perspective and offers practical solutions to make podcasting easier and more effective in 2025 and Beyond.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this?
Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

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Start Your Podcast FAST: Launch & Monetize in 7 Days! | Ep. 54

Thinking about starting a podcast but don’t know where to begin? In this episode 54 of Podcast Tips with Rob Greenlee, I’ll show you how to launch your show in less than a week with the Adore Creator Podcast Network on Spreaker Prime—a platform that lets you monetize from your very first episode with AI-powered ad insertion and dynamic revenue streams.

Here’s what we’ll cover:
-The 10 key steps to launching a podcast fast
-How to monetize from Episode 1 with Spreaker Prime
-AI tools for recording, editing, and promotion
-Growing your personal brand & connected network
-Community support from the Adore Creator Network

Join the Adore Creator Podcast Community on Skool for 1-on-1 support → https://www.skool.com/adore-network-community-3786/about

10 Key Steps to Launching Your Podcast in 7 Days

1. Pick Your Podcast Niche & Audience
Identify who you’re speaking to and why they should listen.
AI tool: Claude, ChatGPT, or Perplexity AI → for niche research.
Write a clear podcast series description – a couple of paragraphs – elevator pitch concise, clear and enticing
2. Choose Your Podcast Name & Branding
A name that’s clear, searchable, and brandable.
Not already being used or trademark/trade name protected.
Use Canva or AI-powered logo makers for 3000×3000 pixel square cover art.
3. Get Your Recording & Editing Setup
Microphone: Rode PodMic / Shure MV7 / Samson Q2U.
Recording: Riverside.fm, StreamYard, or Descript for AI-powered editing.
4. Create Your Podcast Trailer & First Episode
Trailer: 1-2 minutes explaining the value of your show.
Episode 1: Share your story, why this podcast matters, and a call to action.
5. You can Host Your Podcast on Spreaker Prime via Adore Creator Podcast Network… if you join and agree to create regular content and work with me to reach your goals
Why? Built-in monetization (programmatic ads, dynamic ad insertion).
AI feature: Auto-generated ad placement suggestions for revenue growth from the first episode.
6. Set Up Distribution (Apple, Spotify, YouTube, etc.)
Spreaker auto-distributes to major platforms.
Upload clips to YouTube & TikTok (AI-assisted video editors like Opus Clip).
7. Monetize from Your Start
Spreaker Prime’s programmatic ads – get paid immediately.
AI-powered dynamic ad insertion for targeted revenue.
Optional: Patreon, Buy Me a Coffee, Super Chats on YouTube Live.
8. Launch Your Show with a Bang (Marketing Plan)
Post launch clips to LinkedIn, X (Twitter), Instagram Reels.
AI-powered social schedulers like Repurpose.io & Munch.
Join the Adore Network Creator Community for cross-promotions.
9. Go LIVE & Repurpose Content (Multichannel Strategy)
Live Stream and Record with StreamYard, Riverside, Restream or OBS or just go YouTube Live.
AI transcriptions from many platforms these days or Descript for show notes.
Bonus: Upload audio to AI-powered newsletters like Beehive or Substack.
10. Build Your Network & Community (Personal Brand Growth)
Engage in the Adore Creator Community for networking and collabs.
Build an email list (AI-powered lead magnets via ConvertKit or MailerLite).
Go beyond the podcast → Host live Q&As, mastermind groups, courses.

Ready to take action? Like, comment, and subscribe for more weekly podcasting tips! Let’s get your first episode LIVE this week!

Rob Greenlee shares his unique perspective as a 2017 Podcast Hall of Famer and podcasting veteran for 20 years and offers practical solutions to make podcasting easier and more effective in 2025 and Beyond.

Tune in LIVE: Thursday, Feb 6th, 2025, at 7 PM EST / 4 PM PST.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

#PodcastTips #RobGreenlee #StartAPodcast #MonetizeYourPodcast #PodcastGrowth #AdoreCreatorNetwork

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Episode 53: Why Podcasting is Hard NOW?

Join Rob Greenlee in this eye-opening episode 53 of Live Podcast Tips with Rob Greenlee from January 23, 2025 as he breaks down why podcasting has become more challenging for creators in today’s media landscape. 

From crafting compelling content to navigating the maze of distribution, format choices, and monetization options, Rob dives deep into the complexities of modern podcasting. 

Whether you’re working on long-form interviews, short-form storytelling, audio-only content, or integrating video, this episode will provide actionable insights and candid advice for overcoming the hurdles facing media creators.

Topics Covered:
– The creative and technical challenges of podcasting today.
– Why distribution is more fragmented than ever.
– How format choices impact your workflow and audience engagement.
– Monetization struggles in a saturated market.
– Balancing time and effort between long-form and short-form, video and audio.
– Why new and existing podcasters are struggling to grow against the rise of large, established shows.

00:00 Introduction and Welcome
01:01 The Changing Landscape of Podcasting
05:24 The Creative Challenge
23:59 Distribution Complexities
29:22 Audience Engagement and Analytics
30:58 The Future of Podcasting
33:46 The Format Dilemma
35:53 Listener’s Perspective and Final Thoughts
39:44 Introduction to Short Form Content
40:25 The Power of Short Form Content
41:03 Building an Audience
42:21 The Importance of Video
44:12 Choosing Your Format
45:37 Monetization Struggles
47:41 Balancing Quality and Monetization
48:55 The Time Commitment
51:26 Evolution of Podcasting
56:13 Engaging with the Audience
01:08:01 Final Thoughts and Wrap-Up

Rob Greenlee shares his unique perspective as a podcasting veteran and offers practical solutions to make podcasting easier and more effective in 2025. 

Tune in LIVE: Thursday, January 23, 2025, at 7 PM EST / 4 PM PST.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

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In today’s Podcast Tips with Rob Greenlee – Episode 52, we’re diving into the art of storytelling—but with a refreshing twist. What happens when you ditch the visuals and focus entirely on your words? That’s precisely what we’ll explore as we uncover how going back to storytelling basics can help you connect with your audience on a deeper level.

Many creators risk putting style over substance in an era dominated by flashy graphics and attention-grabbing visuals. Imagine crafting your narrative without a camera, fancy graphics, or slideshow. What’s left is your most valuable storytelling tool—your words. How do you turn them into a compelling narrative that resonates? We’ll strip everything back and show you how to refine your storytelling skills.

Without visuals to rely on, every sentence becomes sharper and every idea more purposeful. Words alone can evoke emotions, create vivid imagery in your audience’s minds, and build a narrative arc that lingers long after your story ends. Going back to basics forces you to focus on clarity and purpose—key ingredients in storytelling mastery.

True storytelling is about more than entertaining; it’s about connection. And connection comes from authenticity and vulnerability. By stripping away visuals, you’re left with your voice, your face, and your words—pure and human. This vulnerability resonates with your audience and helps them relate to you more deeply.

Let’s be clear: we’re not anti-video. Video is an incredible medium, but too many creators get lost in style and lose sight of the story’s substance. A polished video means nothing if your story lacks authenticity.

Here’s an exercise to elevate your storytelling: For your next podcast, video, or social post, focus entirely on your words. Write with intention. Build a narrative that paints vivid images, evokes emotions, and draws your audience in.

No matter the medium—text, video, or images—the heart of storytelling lies in making your audience feel something. What do you want them to take away? Please focus on the essence of your story, and your audience will remember it.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

#PodcastTips #Storytelling #ContentCreation #Podcasting #RobGreenlee #VideoStorytelling

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In Episode 51 of Podcast Tips with Rob Greenlee, the first episode of 2025, we explore the growing trend of prioritizing money as the primary motivation for podcasting and why this mindset could be dangerous. While monetization is essential, making it the primary focus often leads to creative burnout, fragmented workflows, and a loss of authentic connection with audiences.

Rob dives into the realities of podcast monetization, the challenges of securing sponsors, and why podcasting growth is stalling in terms of new shows. He also shares actionable strategies for balancing passion and profit, emphasizing the importance of building community, storytelling, and owning your audience relationships.

Key Topics:

-The risks of money-first podcasting
-Why fewer new podcasts are launching
-How to balance creative passion with financial goals
-The value of owning your audience relationship

Join the conversation and discover how to make podcasting sustainable and meaningful in the long term.

New episodes every week. Don’t forget to like, subscribe, and hit the notification bell for updates!

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@RobGreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

#Podcasting #PodcastTips #ContentCreation #Monetization #RobGreenlee