Audience Farming to ROA (Return on Attention) – Ep 64

April 25, 2025 ~ Podcast-Tips-with

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In this 64th episode of Live Podcast Tips with Rob Greenlee on April 24th, 2025, we dive deep into the modern strategy of “Audience Farming”—a smarter, data-driven approach to building and nurturing a loyal podcast or online show audience to an Return on Attention (ROA).

Rather than chasing random views or listens, audience farming is about planting content with intention, testing what works, and optimizing based on real engagement data. Rob explores how creators today can use AI tools, attention analytics, and iterative testing to unlock sustainable growth across platforms.

You’ll learn:

-How to use A/B testing for titles, thumbnails, and descriptions to drive higher click-through rates

-Why analyzing attention timelines and listener drop-off points can help you restructure episodes for stronger retention

-The role of metadata and keywords in discovery and how to update them for better algorithmic visibility

-How AI is changing audience personalization, behavior prediction, and content feedback loops

-Why community interaction and engagement channels are the “fertilizer” of long-term audience development

Rob also shares real-world case studies of how one word, color shift, or thumbnail tweak has led to massive growth—and how you can apply those same strategies to your content today.

Whether you’re just starting out or looking to level up your podcast or show’s reach, this episode will help you build smarter, more intentional audience growth systems that evolve with the latest tech and insights.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this?
Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

The State of Video Podcasting – Ep 63

April 20, 2025 ~ Podcast-Tips-with

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In Episode 63 of Live Podcast Tips from Thursday, April 17th, 2025, Rob Greenlee dives into “The State of Video Podcasting,” offering essential insights and strategies based on the latest Coleman Insights and Amplify Media survey results presented by Steve Goldstein (Amplifi Media, NYU) and Jay Nachlis (Coleman Insights), sponsored by ESPN.

Watch Full Video and Get Full PDF Deck: https://colemaninsights.com/the-state-of-video-podcasting

Explore the rapid rise of video podcasting, consumer acceptance (85%), and why audio remains fundamental despite growing video trends.

Discover why YouTube dominates with 70% usage among podcast consumers and how social media has overtaken “friends and family” as the primary podcast discovery method.

Rob provides valuable commentary on key findings like the growing smart TV viewership (46%) and smartphone engagement (79%).

Learn about Spotify’s audio-first struggles, creator challenges in adopting video, and Rob’s practical tips to leverage video and short-form content effectively for audience growth.

Join the interactive Q&A session and gain actionable insights for adapting to the evolving video-centric podcast landscape.

Subscribe and stay tuned for more expert podcasting tips!

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this?
Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

What Exactly is Open Podcasting – Ep 62

April 12, 2025 ~ Podcast-Tips-with

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What Exactly is Open Podcasting—and Why Does It Matter Now More Than Ever?

Live Podcast Tips with Rob Greenlee – Episode 62

Listen/Watch on demand at: https://AdoreNetwork.com

In this episode, Rob Greenlee explores the meaning and importance of open podcasting—a foundational principle of the podcasting medium since its early days in 2004, when RSS (Really Simple Syndication) enabled the open distribution of podcast content. But with the rise of major platforms like Spotify and YouTube, that openness is now under threat.

What is Open Podcasting?
Open podcasting is built on RSS, allowing creators to publish their content without gatekeepers. It gives creators full ownership and control over their podcast infrastructure, and listeners can use any app to access episodes.

Examples: Hosting your podcast with Libsyn, Buzzsprout, Blubrry, Spreaker, or Captivate; running a self-hosted WordPress site using Podpress or other plugins to create your own RSS feed.

Why It’s Under Threat
Closed platforms like Spotify and YouTube push for direct uploads and media caching, reducing the visibility and importance of RSS. These systems take control over distribution and monetization, locking creators into proprietary ecosystems.

Why It Still Matters
Open podcasting protects creative independence and free speech. It allows creators to reach broader audiences and maintain monetization control.

Examples: “No Agenda” thrives on listener support in the open ecosystem. Value-for-Value models used by apps like Fountain and Podverse empower creators directly.

How to Stay Open
Choose open RSS hosting platforms. Avoid exclusive platform deals unless they offer clear, long-term benefits. Distributed through directories like Apple Podcasts and Podcast Index. Adopt Podcasting 2.0 features such as chapters, transcripts, and listener donations.

Join the mission to keep podcasting open and independent.
Visit the Adore Creator Network Community: https://www.skool.com/adorenetwork/about

#OpenPodcasting #Podcasting2_0 #PodcastTips #RobGreenlee #AdoreNetwork #PodcastIndex #FreedomToCreate

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

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Thriving as a Creator in an AI and Video World – Ep 61

April 8, 2025 ~ Podcast-Tips-with

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In this episode 61 of Live Podcast Tips with Rob Greenlee from April 3rd, 2025 at 7pm EST / 4pm PST, Rob dives into how creators can thrive in today’s rapidly evolving AI-driven and video media landscape.

Join Rob as he explores:

-The role of AI in content creation, scripting, editing, and workflow
-Why video seems to be becoming a must-have for growth and discoverability
-How to build a loyal audience as independent creators in a Big Platform-dominated world
-Balancing AI automation with authenticity to maintain trust and connection
-Monetization strategies for modern creators

Whether you’re just starting out or looking to stay ahead, this episode offers insight and practical tips to help you adapt and grow as a creator.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch and Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this?
Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Join the Adore Creator Community for more support and resources: https://www.skool.com/adorenetwork