Unlocking Podcast Growth – Ep 56

February 23, 2025February 23, 2025 ~ Podcast-Tips-with

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Unlocking Podcast Growth: Video and Audio
Welcome to Episode 56 of Podcast Tips with Rob Greenlee. If you’re looking to grow your podcast in 2025, you can’t ignore video anymore, but the power of RSS-based audio distribution is just as important.

Today, I explore the short-form to long-form trust-building strategy, the role of video in podcast discoverability, and key tactics for growing both your video and audio audience.

Key Topics Covered in This Episode:

The Myth of Click-Through Rate (CTR) on Thumbnails – Why focusing only on CTR is good, but can be misleading and how brand consistency and impressions matter more.
Short-Form to Mid-Form to Long-Form Content Flow – The path that converts casual viewers into engaged long-term listeners.
Why Video is a Must-Have for Podcast Growth – Discover how video enhances discoverability through YouTube, TikTok, Instagram, and Facebook.
Short-Form Content (15-60 seconds) – The Hook – Learn how viral Shorts, Reels, and TikTok grab attention and introduce new listeners.
Mid-Form Content (5-20 minutes) – The Trust Builder – How to establish credibility and turn casual viewers into engaged fans.
Long-Form Content (45 minutes – 3+ hours) – Deep Engagement and Monetization – Why long-form is where you monetize and create loyal followers.

Audio Podcast Growth Strategies via RSS

SEO Optimization for Podcast Discovery – Using keywords, show notes, and transcriptions to improve ranking.
Cross-Promotion and Podcast Directories – Expanding reach through Apple Podcasts, Spotify, and podcast swaps.
Consistency and Frequency – Why a regular release schedule matters for retention.
Listener Engagement Strategies – Boosting audience loyalty with Q&A episodes, bonus content, and live call-ins.

2025 Podcast Growth Formula

Create viral short-form clips (15-60 seconds) to introduce your brand.
Use mid-form videos (5-20 minutes) to build trust.
Deliver long-form content (45 minutes – 3+ hours) for deep engagement and monetization.
Optimize RSS distribution for discoverability and loyalty.

Monetize with sponsors, memberships, and premium content.

Are you using these strategies? Let’s talk about it.

Join the conversation in the Adore Creator Community → https://www.skool.com/adorenetwork

Subscribe for more expert podcasting tips. Don’t miss out on the latest insights to grow and scale your podcast in 2025. Like this video and subscribe to stay ahead of the game.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this?
Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

#PodcastGrowth #PodcastTips #VideoPodcasting #ContentStrategy #ShortFormContent #YouTubeGrowth #PodcastMarketing

Building a Personal Brand That Connects – Ep 55

February 15, 2025 ~ Podcast-Tips-with

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Building a Personal Brand That Connects: The Next Steps in Your Audio & Video Show Starter System

Ready to take your podcast or video show to the next level? We go beyond just starting fast in Episode 55 of Podcast Tips with Rob Greenlee, which streamed live on February 13, 2025.

Today, we will explore how to build a personal brand that truly connects with and attracts a loyal audience—the key to standing out in the crowded world of content creation.

Your brand isn’t just your name or logo—your unique voice, story, and ability to create authentic connections with your audience. Whether launching a podcast, a YouTube show, or both, this episode will give you the step-by-step system to position yourself as a recognized and trusted creator in your niche.

What You’ll Learn in This Episode:
• Why your personal brand is your greatest asset in podcasting and video content
• How to define your brand identity so your audience instantly knows what you stand for
• The three core pillars of a strong personal brand that builds trust and authority
• Developing your on-air persona to create deep audience engagement
• Crafting a consistent brand experience across your podcast, video, and social media
• How to use shareable content, guest appearances, and community engagement to grow fast
• Real-world examples and action steps to help you build your brand with confidence
• Want to get noticed? You’ll learn how to craft an authentic voice and format that makes people want to follow you.
• Struggling with audience growth? We’ll cover practical steps to build authority, attract listeners, and keep them engaged over time.
• Wondering how to stand out? You’ll hear how other podcasters and video creators leverage their personal brand to make a lasting impact.

Join the Adore Creator Community on Skool, where I share insights and strategies and direct one-on-one support for creators like you. https://www.skool.com/adore-network-community-3786/about

Rob Greenlee, a 2017 Podcast Hall of Famer and 20-year podcasting veteran shares his unique perspective and offers practical solutions to make podcasting easier and more effective in 2025 and Beyond.

Want to create live audio and video show streams like this?
Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Start Your Podcast FAST: Launch & Monetize in 7 Days! – Ep 54

February 9, 2025 ~ Podcast-Tips-with

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Start Your Podcast FAST: Launch & Monetize in 7 Days! | Ep. 54

Thinking about starting a podcast but don’t know where to begin? In this episode 54 of Podcast Tips with Rob Greenlee, I’ll show you how to launch your show in less than a week with the Adore Creator Podcast Network on Spreaker Prime—a platform that lets you monetize from your very first episode with AI-powered ad insertion and dynamic revenue streams.

Here’s what we’ll cover:
-The 10 key steps to launching a podcast fast
-How to monetize from Episode 1 with Spreaker Prime
-AI tools for recording, editing, and promotion
-Growing your personal brand & connected network
-Community support from the Adore Creator Network

Join the Adore Creator Podcast Community on Skool for 1-on-1 support → https://www.skool.com/adore-network-community-3786/about

10 Key Steps to Launching Your Podcast in 7 Days

1. Pick Your Podcast Niche & Audience
Identify who you’re speaking to and why they should listen.
AI tool: Claude, ChatGPT, or Perplexity AI → for niche research.
Write a clear podcast series description – a couple of paragraphs – elevator pitch concise, clear and enticing
2. Choose Your Podcast Name & Branding
A name that’s clear, searchable, and brandable.
Not already being used or trademark/trade name protected.
Use Canva or AI-powered logo makers for 3000×3000 pixel square cover art.
3. Get Your Recording & Editing Setup
Microphone: Rode PodMic / Shure MV7 / Samson Q2U.
Recording: Riverside.fm, StreamYard, or Descript for AI-powered editing.
4. Create Your Podcast Trailer & First Episode
Trailer: 1-2 minutes explaining the value of your show.
Episode 1: Share your story, why this podcast matters, and a call to action.
5. You can Host Your Podcast on Spreaker Prime via Adore Creator Podcast Network… if you join and agree to create regular content and work with me to reach your goals
Why? Built-in monetization (programmatic ads, dynamic ad insertion).
AI feature: Auto-generated ad placement suggestions for revenue growth from the first episode.
6. Set Up Distribution (Apple, Spotify, YouTube, etc.)
Spreaker auto-distributes to major platforms.
Upload clips to YouTube & TikTok (AI-assisted video editors like Opus Clip).
7. Monetize from Your Start
Spreaker Prime’s programmatic ads – get paid immediately.
AI-powered dynamic ad insertion for targeted revenue.
Optional: Patreon, Buy Me a Coffee, Super Chats on YouTube Live.
8. Launch Your Show with a Bang (Marketing Plan)
Post launch clips to LinkedIn, X (Twitter), Instagram Reels.
AI-powered social schedulers like Repurpose.io & Munch.
Join the Adore Network Creator Community for cross-promotions.
9. Go LIVE & Repurpose Content (Multichannel Strategy)
Live Stream and Record with StreamYard, Riverside, Restream or OBS or just go YouTube Live.
AI transcriptions from many platforms these days or Descript for show notes.
Bonus: Upload audio to AI-powered newsletters like Beehive or Substack.
10. Build Your Network & Community (Personal Brand Growth)
Engage in the Adore Creator Community for networking and collabs.
Build an email list (AI-powered lead magnets via ConvertKit or MailerLite).
Go beyond the podcast → Host live Q&As, mastermind groups, courses.

Ready to take action? Like, comment, and subscribe for more weekly podcasting tips! Let’s get your first episode LIVE this week!

Rob Greenlee shares his unique perspective as a 2017 Podcast Hall of Famer and podcasting veteran for 20 years and offers practical solutions to make podcasting easier and more effective in 2025 and Beyond.

Tune in LIVE: Thursday, Feb 6th, 2025, at 7 PM EST / 4 PM PST.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Website: https://podcasttips.blubrry.net

#PodcastTips #RobGreenlee #StartAPodcast #MonetizeYourPodcast #PodcastGrowth #AdoreCreatorNetwork