July 2024 – Podcast Tips with Rob Greenlee

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Explore the future of podcast advertising on Episode 34 of “Podcast Tips with Rob Greenlee,” streaming live on Thursday, July 25th, 2024, at 7 PM EST / 4 PM PST.

Guest: Glenn Rubenstein, Founder & CEO of ADOPTER Media, a podcast advertising pioneer, joins us.

In this episode, we address video integration into traditional podcast formats, examining platforms like Spotify Video and YouTube and the emerging trend of short-form vertical video. We also delve into critical AI issues, discussing safeguards against audio voice cloning and the impact on brand safety and suitability in podcast advertising.

Key Topics:

-Debating the inclusion of video in classic podcasting formats within the OG podcasting community.

-Ensuring authenticity in podcast ads amidst the rise of AI technologies.

-The influence of programmatic automated ad insertion platforms on podcast advertising.

-Challenges and strategies surrounding AI platforms and their effect on ad revenues, particularly in news podcasts.

AI & Podcasting:

-Learn about ADOPTER Media’s initiatives to limit AI voice cloning in host-read ads, ensuring authenticity and trust in podcast advertising.

-Explore the roles of agencies and networks in supporting podcasters and managing sophisticated advertising campaigns for brands.

Watch Live or OnDemand Replay Here: https://youtube.com/@robgreenlee

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